Our Cooperation

You could also call this heading "Our philosophy" or "Our vision." This is the place to talk about what drives you and your business and what's unique about your process. What you write here should be something distinct and interesting about your business that sets it apart from others in the same industry.

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Our Team


1. Bill McGinnis

Bill McGinnis received his PhD from UC Berkeley in 1982 and he was a Jane Coffin Childs postdoctoral fellow at the University of Basel. From 1984 to 1995, he was on the faculty of Yale University. He received a Searle Scholar Award, a Presidential Young Investigator Award, and a Dreyfuss Teacher/Scholar Award. In 2010, Dr. McGinnis was elected to the American Academy of Arts and Sciences. Now, he is a consultant at Natural Source Inc.


2. Steve Hanson

Steve Hanson provides the leadership for GRIP IDEAS. With nearly 20 years of successful marketing and management experience, Steve has worked with entrepreneurial start-ups to Fortune 500 companies. Steve’s exuberance, ingenuity and pragmatic approach has helped build several $100 million global brands and contributed to the better health of millions.
Steve has had hands-on experience in developing successful international brands, traveled extensively and worked in establishing profitable businesses in a number of countries. Steve’s international expertise has assisted many of the nutrition industry’s leading companies.